Colors play a direct role in how you feel and respond to your environment. The term "the psychology of colors" has long been studied as an effective marketing technique and used by the medical world to create the appearance of clean, sterile facilities intended for healing. The colors you choose to include on your body, in your home, and throughout your workspaces say a lot about your preferences, background, and values.

Here's how specific colors impact your mood and daily life.

Red

 

Brilliant red is hard to miss. It's the color associated with love, self-confidence, and passion. According to ColorPsychology.org, it raises blood pressure, increases metabolism, and improves respiration. Its attention-getting color also signifies danger (think stop signs or warning signals).

 

Green

Green is the color of new growth, fertility, money, productivity, and vitality. It's known to slow metabolism and calm your nerves. Green is also associated with freshness, so people describe themselves as "being green" when at the novice stage of their journey.

Blue

Tranquility is associated with lighter shades of blue. It slows the heart rate and metabolism, so people often use it in spas, psychiatric offices, and other places promoting stress-free living. People that are attracted to the color blue are thought to be peaceful in thought and demeanor.

Brown

Throughout history, brown has been a color of status based on respect and admiration. Brown isn't a color that draws attention to itself. Instead, it is solemn, making it something that many people with reserved personalities may appreciate.

Orange

Orange combines the powers of red and yellow. It's a rejuvenating color full of life. It represents creativity, happiness, and a strong life force. If you want to feel stimulated, orange is the color of sunshine, tropical places, and joy.

Yellow

If you want to get your muscles ready for a good workout, yellow is a helpful color. It also improves your mental capabilities by keeping you alert. Yellow grabs people's attention quickly, which is why taxi cabs are that color. It's hard to miss and can be overwhelming when used too much.

Pink

Pink is essentially a lighter shade of red. It's not as attention-getting unless it's bright pink. It's a color associated with innocence and tenderness. It's not unusual for young people to be attracted to the color pink because of its youthful appearance.

Purple

Purple is the color of royalty. It symbolizes creativity, mystery, and magic. Darker shades of purple combine the powers of blue and red. Historically, it's been a status symbol to own items and adorn yourself with the color purple.

White

If you want to feel safe, pure, and clean, white is the color for you. It's on the opposite end of the spectrum from black and is very appealing. White is mixed with darker colors to make them dramatically lighter, often giving them a clean appearance.

Black

Black is a serious color. It's classic and formal. People that want a more refined look in their home or workplace often choose black over bright colors because it helps them appear more professional. Black is the luxurious color of prestige.

The Difference Between Bright Shades and Dark Shades

Beyond specific colors, the shade of pigment also impacts your experience. Think about a light green shade. It may feel calming, relaxed, and open. In contrast, a darker green may feel closer and warmer.

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